Sonia Rykiel
A France famous fashion designer, Sonia Rykiel,who was crowned "Queen of Knits" by the Americans in the 19 Century. Her colours are usually beige, grey, dark blue and charcoal.
She was voted one of the world's 10 most elegant women. She proved that knitwear can follow any trend. Rykiel also hit the current idea of the big soft fun fur done as a huge bubble of colour, in her case baby pink, purple knitted fox or teal-blue Mongolian lamb.
Sonia Rykiel had not been educated in professional design schools. Her first design in 1962 and 1968, she opened her first boutique. In 1989, her daughter presents the first collection and Sonia Rykiel works with her daughter now.
Sonia was born in the years of WWII, cause a great effect on her design in early years. Achromatic colour scheme has been used usually
Black and White Dominant in Sonia Rykiel's collection
Achromatic color scheme was always been used since 90s'
The other reason Sonia Rykiel always use black and white or a lot low intensity colour
Since these colour can give professional feeling
Elegant and image of Intellectual
Match her high class target market
In the late of 90s Sonia tried new colours like pastel colours in her collection
Tertiary colour
Amber
Blue-green
Blue- Green
Blue- Violet
Red-Violet
Younger...Energetic...Elegant and Intellectual are the developed feeling when this brand"Sonia Rykiel " become mature
There is Sonia Rykiel Department sore. The secret of color story may be find out from its visual merchandising.
Window Display of Sonia Rykiel Department Store
http://www.wellstyled.com/tools/colorscheme2/index-en.html
